Aloha mai kākou,
Up to now Tom and I have tried to tempt all you would-be entrepreneurs out there, hoping you’ll jump into the excitement of a new startup and share that great idea you have with the rest of the world. You can be brave, and know that we support you and want to encourage you. If you are not ready to take the plunge into self-employment, don’t wait to begin planning for the inevitable: There is still much you can do today, to create your future the way you want it to turn out.
Well, what about those of you who have made the jump? Have you been thinking you might not need Tom’s Startup Garden because you have already taken several first steps? The article that Tom has written for Talking Story today is for you --- and I am in this canoe right along with you! Have you really answered all the questions that should hold up the fruiting branches of your entrepreneurial decision tree? Let’s see...
Tom writes more for us today.
—Rosa
Unlike Tolstoy’s families, happy startups are not all alike. There’s no one set path that ensures success for any venture, and in fact no two companies can make the same claim to fame. Which is a good thing.
Does that mean entrepreneurs should embrace randomness as a strategy and strive to do everything their own way? To sally forth impetuously and make decisions immediately so as to realize their dreams? No. This simply means that there’s an underlying framework, a general timetable and lifecycle that should inform the decisions of any company-builder.
As you grow your startup in an organic process, you must be willing to adapt to market conditions, customer feedback, and the various slings and arrows of entrepreneurial fortune. This calls for confidence, flexibility, and a forward-looking approach.
However, you must also realize that you will be presented with critical choices during the early stages of your startup. Some of these will be explicit, while others will quietly present themselves without tapping you on the shoulder to announce their import and consequence. You must be aware of these choices and their consequences, for while there is no right or wrong answer, you will garner immense control over the company of your choice by understanding these choices when they present themselves. And the key point here is that whether you make these decisions consciously or not, you will be making these choices nonetheless. And there are irrevocable consequences to each.
Starting a business is a process of execution that begins at the moment of conception—when you get that “aha” moment. At the same time, you are often building the groundwork for its success long before the specific enterprise emerges as a named, planned (planned), deliberate and structured set of activities.
There is a science metaphor called late and early binding choices. In some chemical formulas, elements bind together early and cannot be changed later in the process. The same principle applies to startups: once you’ve made a few critical decisions about the company that bind together, you may find it impossible to undo them.
And so dynamic startups must manage the quality of cognitive dissonance—the ability to hold two opposing ideas together, in harmony. Yes, great startups are adaptive, responsive, able to capitalize on opportunities immediately and without limits. Yet these qualities are mitigated and bounded by a set of rules. The founders must still build in financial, technical, and people skills that are aligned with the corporate goals; they must have given the company great flexibility by being extremely disciplined about what cannot change.
Learning in an entrepreneurial setting is a heuristic process. The situation itself teaches you what to do and how to learn. You can only learn how to play the game by being in the game, and you can only figure out how to make one specific decision after having made several others.
What do I mean, you ask. Well, here’s a rough framework to help you make the right decisions at the right time.