Talk Story: Brand versus Reputation – 4 Questions to start with

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Comments

[David Sandusky]

Thanks for including me in this great discussion.
What got my attention the most is the "fuzzy" definition in brand vs. reputation. I think it can be simplified by accepting reputation and brand are always one in the same.
The challenge is knowing for sure if the reputation (brand) is the same as the message (marketing). Is it consistent? The other challenge is reputation (brand experience) is in the eye of the beholder - managing the brand.

If there is a perception problem, reputation (brand) can be fixed and that is where values based personal mission and vision lives. If a brand is a collection of values and you have a reputation for caring out those values -- success!

BTW, my keynote address at Disney World in May about Personal Brand Strategies follows an amazing presentation on "Quality Service" produced by the Disney Institute - I don't know if they did that on purpose but you bet I will bring the point home - reputation! Sorry, I could go on and on on this subject...

[Rosa Say]

My goodness David, here you have me going yet again with your insights... this is a good way to simplify those questions I had posed here:

"I think it can be simplified by accepting reputation and brand are always one in the same. The challenge is knowing for sure if the reputation (brand) is the same as the message (marketing)."

All the best to you with your keynote address in May - I am sure you will wow them!