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I don't think this is just a case of not being web-savvy Rosa, I actually feel that this business would have still been ignoring the message if it were in the local newspaper, in a traditional letter of complaint or a telephone call.
These days the web is just another form of communication, and in order to be a savvy web communicator the main things you need to be able to do is the same as it has always been in business - listening (first) and communicating clearly(second).
I agree that blogging is not for everyone but you should at least be listening via some of the tools that are available. I have a number of Google Alerts (http://www.google.com/alerts) set up with both my name and the business name as well as keeping an eye on other phrases that are of interest. Keeping up to date without a blog or RSS reader in site :-)
Posted by: Leah Maclean | January 28, 2007 at 11:13 AM
Unfortunately for this business, it does seem you are right on the mark Leah. Mike covered it pretty well on ConverStations, so I thought I'd take this in another direction.
Your Google Alerts suggestion is a great one, for mention blogs and RSS to many business owners and their eyes start to glaze over ... another unfortunate thing!
Posted by: Rosa | January 28, 2007 at 08:55 PM