Read short and deep

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[Dave]

Aloha Rosa,

Roy Williams' Wizard of Ads' series is short and deep. From advertising to life, Williams writing style is captivating and thought provoking. I connected with his books so much that I have journaled in the margins for five years. It is interesting to see, first how his story affects me and second, the different notes I've written over the years on the same story.

Harry Beckwith also has a trilogy of short and deep books on marketing and selling that are kind of neat.

Short and deep was how I attempted to write on the Internet before blogs. I called it Internet Style. Ironically, when I told someone my ambitions for writing a book - Internet Style - they turned me onto Roy Williams.

IMO, Peter Drucker is the absolute master of short and deep. The economy of his words is mind boggling. The meaning is mind enhancing.

This is a good post Rosa. I love Maslow's quote above!

[Rosa Say]

Mahalo Dave, you are right about Roy William’s books, and I need to pull them back from the shelf and onto my desktop again. I have one of Beckwith’s: What Clients’ Love, and I remember how much inspiration it gave me when I first started my own business.

As for the master: In today’s installment of The Daily Drucker he takes on government, and it is uncanny how timely it is in my consciousness. One of the biggest issues our Hawai‘i State legislature is facing this session is dealing with overflowing coffers (a $600 million budget surplus for our tiny state!) —appalling. A mutiny is brewing, and rightfully so.

After I posted this, I thought about blogs too: Short and deep is why reading them is so attractive to us, especially because the feedback loop is so quick when you get into the comments. And the subjects multiply in the comments. More emotion, more thought, tumbling, cascading, pooling… yum.

And you bring up a whole ‘nother subject: Writing short and deep!
Thanks Dave! You got me going now… as you usually do.
Rosa

[laurence haughton]

Rosa,
If you have a taste for reading short and deep and you don't mind looking past the fad books to find a classic then go get "Ready, Fire, Aim - Avoiding Management by Impulse" by Harry Levinson. It was published in 1986 (ISBN 0-916516-06-7).

From the intro: "Why do your subordinates do the things they do? Or your manager, for that matter! Do you ever wish you could look inside their heads to see what makes them tick? I can't offer you that but I can show you a practical way to think about what motivates some of the apparently nonsensical things that people do."

He goes on to provide more practical people management wisdom page for page, than anyone I've found, all in short and deep posts.

When you've looked through that let me know what you think and I'll share some great "short and deep" classic reads in advertising and leadership.

BTW thanks for all the support and kind words in your review of me and my book.

[Rosa Say]

Thank you Laurence! I will definitely check it out.

And you are very welcome. Every page in your wonderful book is short and deep! You offer up a very tasty workplace meal to nourish all who read.
Rosa

[Steve Sherlock]

Rosa, good suggestions. I'll have to do a full posting to explore this more. I generally carry a magazine or two in my backpack along with the book or two I am working through to read on the train. Runner's World, FASTCompany, and Worthwhile are the magazine sources. The books vary. I just finished a re-read of Buckingham's One Thing You Need to Know and have been working through Flow by Mihaly Csikszentmihalyi. I do have Drucker's Daily Read but the cover doesn't get cracked as often as it should. I also have several poetry books that I crack for those moments when.