Mission or Vision? Why choose between them?

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Comments

[Dick Richards]

I've seen myriad schemas for talking about mission, vision, etc. Most are useful. The truly important thing is that the people involved in the process use the same language and have the same understanding.

This is what works for me: (1) To describe vison, mission, and values as different aspects of creating a sense of purpose. (2) Vision is a description of the reality you are trying to create for others--in the world at large. (3) Mission describes the business you are in. (4) Values describe the abstract qualities, such as courage, service, etc., that you must prize in order to fulfill your mission and achieve your vision.

I then go one step farther and ask for what I call a "customary" -- a description of behavior that is consistent with all of the above. Especially behavior toward one another, toward customers or clients, and also in important processeses such as decision-making, conflict resolution, etc.

The last is the step that is most often left out.

None of this is *truth*, just a useful framework and language.

[EM Sky]

Thanks for the post on lifehack, Rosa. I love the questions you listed for helping clients to discover their passionate vision. I referenced them on Win-Win Web today. Just wonderful.

- EM