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I have read so many great books, I can't remember all of them. However, one that keeps coming back to me is the Tipping Point by Malcolm Gladwell. I actually feature it in my recent post.
Check it out at: http://knowmoreblogging.typepad.com/business/
Rosa - I know you have been wondering when my next post was coming out...I actually posted it last Sunday. Will be posting again this weekend, hopefully.
Posted by: Doug Murata | February 11, 2005 at 01:35 PM
Aloha Doug,
I did see your Sunday post, mahalo for the pointer.
The Tipping Point was one of those books that I raced through reading nearly breathless, and you remind me that I'm long overdue going back for another read, savoring it this time.
But first, I did recently pick up Gladwell's recent book, Blink, The Power of Thinking Without Thinking and I'll be jumping into that one soon ... I have the habit of buying more books when I haven't yet finished what I'm currently reading ... call it a very pleasant obsession to have!
Rosa
Posted by: Rosa | February 11, 2005 at 07:45 PM
The Cluetrain Manifesto, Rosa. A couple of points from Levine, Locke, Searls and Weinberger's 95 point thesis that start off the book:
* Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.
* Markets are conversations.
* As markets, as workers, we wonder why you are not listening. You seem to be speaking a different language.
* Maybe you are impressing your investors. Maybe you're impressing Wall Street. You're not impressing us.
* We are immune to advertising. Just forget it.
I love this book! The lads illustrate what an unbelievable disconnect there is between corporate America and their market and employees. And I am not feeling a whole lot of change between 1999, when the book first came out, and now.
Posted by: Dave | February 13, 2005 at 03:25 AM