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The keyword that reflects what needs to be done is integrate. You asked, how are we integrating a marketing focus within the operations of our own company. I totally agree. What does it take, I ask? The will of the leadership to instill the culture in everyone drawing a paycheck. Not by force, but by awareness that to keep drawing that paycheck, the company must be in the position to effectively market their products, which everyone is responsible for.
Posted by: Mack Zulkifli | November 10, 2004 at 09:41 AM